Summary and Review of an article written by Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. "Who are the social media influencers? A study of public perception of personality." Research in brief.
"Who are the social media influencers? A study of public perception of personality. Research in brief." The reason why this article was chosen by me is simply because it is good to know the influencers of social media, how the public perceives the personality. This research consolidates our formal knowledge on the issue and even broaden them by the findings of the researchers. The scientists are taking a closer look at SMI, it is characterized as a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and use of other social media. The authors say that it is little known about audience perceptions of the SMI. They underline two main perceptions of SMI (1) SMI is competing, possibly hostile voices; (2) recognized the possibilities of forging alliances with SMI to promote a brand or an organization. The scientists use term ‘ SMI capital’ and draw a correlation with CEO capital in order, as I believe, the emph